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Research papers
Best of both worlds?
Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...
Catalogue: Congress 2013: Think Big
Authors: Pete Doe, Robert Smith
Company: Nielsen
September 26, 2013
Research papers
Understanding the complexity of varied devices for taking surveys
What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Charles Pearson, Lindsay Veling, Misha Tsvelik, Kalle Backlund, Sandra Jehoel
November 6, 2012
Research papers
Rules of engagement
The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal; we need rules of engagement that guide us toward eliminating...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Steven Gittelman, Elaine Trimarchi
November 6, 2012
Research papers
Dimensions of online survey data quality
Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
Research papers
Tell me what you want, what you really really want
This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Annie Pettit
October 26, 2011
Research papers
All fun and games?
This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...
Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011
Research papers
Insight simplicity
Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
Research papers
